Lucky Peach uses food as a filter to tell stories about people, places, traditions, flavors, shared experiences, and cultural identities. Smart, thoughtful writing and influential design have made Lucky Peach’s quarterly magazine one of the world’s most trusted and fiercely loved culinary resources.
In the past two years, Lucky Peach has expanded its mission with a (now award-winning) website, cookbooks, and live events, helping it to reach a wider audience of cooks and diners seeking an inclusive, irreverent, and authoritative approach to cooking, eating, and entertaining.
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"A lot of publications allow you to learn about food. Lucky Peach is the James Beard Foundation’s Publication of the Year because it allows you to learn how food—this corporeal stuff, made from toil and blood—tells us who we are.” —The James Beard Foundation
“Lucky Peach is beautiful—printed on heavy, nice-to-hold paper… incorporating plenty of lush illustrations. As one might also expect, it often seems to be as much about the design as it is about the text.” —The Atlantic
Lucky Peach’s Audience
Our audience doesn't like Lucky Peach–they love it. In a world where we are starved for time and information is endless, our audience spends 3-4 hours with EACH issue. They are curious and open-minded, young and engaged, food obsessives who not only dine out frequently but cook regularly too.
The combination of award-winning food storytelling and groundbreaking design have attracted an audience that knows and seeks quality not only in the food and media they consume, but also where they travel, shop, and seek entertainment.
Print: 100K Circulation. HHI: $130K.
Website: 550K monthly uniques. 50% Female | 50% Male. 25-34: 41%
Newsletter: 250K subscribers
Instagram: 226K followers
Facebook: 153K likes
Twitter: 113K followers
Tumblr: 96K followers
Our Audience Lives in Thriving Food Cities
LA, SF, and NY make up 35% of the Lucky Peach audience across platforms.
Average household income: $127k+
60% female; 40% male
Age: Average Age: 39
- 21-39: 55%
Average time spent with magazine: 3.4 hours
Average pass-along per copy: 2.6
96% cook at home regularly; 92% shop at farmer's markets or purchase natural/organic products.
98% eat at a restaurant at least once every two weeks.
70% is more likely to buy foods that they've read about online or in magazines.
88% read a book for pleasure at least once a month.
92% have vacationed within the US, and 69% outside the US, within the last two year.
*Survey conducted and certified by Accelara Publishing Research, October 2015
LuckyPeach.com is the authority on what to eat, where to eat, and who the people behind food are.
Our website takes the elements that have always set Lucky Peach apart from our publications—our high standards for editorial, our access to talent, and our brand trust—and optimizes them for a digital audience. The site is both a culinary resource as well as a place to read stories, with everything from chef profiles to curated restaurant recommendations to recipe packages and guides—all coupled with the innovative art and design made famous by the magazine.
Branded content is met with the same enthusiasm and editorial standards as our award winning content.
Leverage Lucky Peach’s stable of distinguished writers, chefs, and designers to tell your brand’s story in unique and unexpected ways.
50% male; 50% female
Age: 25-44: 64%
"The outlet has distinguished its digital presence as a knowledge-based counterpart to the voice-, story-, and language-based enthusiasms of its print edition. On luckypeach.com, you can learn how to make ramen-fried chicken from David Chang himself, without either Chang’s technical mastery or the original defining essence of Lucky Peach getting short shrift." —James Beard Foundation
Over the past several years, Lucky Peach events have become engaging rallying points for the food media world.
Lucky Peach events bring the brand to life. From large scale festivals for the general public to intimate gatherings for influencers in the food and beverage industry, Lucky Peach events bring our distinctive brand to life by connecting chefs, food obsessives, artists, musicians, and media in new and unique ways. Each of our events has sold out–tastings, readings, performances, parties, pop-ups–and our audience remains hungry for more.
Winners Are Losers in NYC (April 2017)
Lucky Peach’s annual after party for the James Beard Media Awards brings together 700 influencers, including the chefs, bartenders, writers, artists, photographers, and designers nominated for James Beard Awards.
Eating Out Loud in LA (October 2017)
A two-part l night of readings, eating, and drinking at two historic LA landmarks: the Million Dollar Theater and Grand Central Market. The first part of the night consists of live performances (in previous years by the likes of David Chang, Jonathan Gold, and Kim Gordon) followed by a reception at the Grand Central Market.for one of a kind collaborations from the Market's vendors and visiting chefs.
Events for your brand and audience
Lucky Peach is happy to work with you on co-creating an event in the form of pop-up restaurants, panel discussions, live performances and more.
ON SALE February 21, 2017
- RSVP by 12/27/2016
- Art due 1/1/2017
ON SALE MAY 23, 2017
- RSVP by 3/27/2017
- Art due 4/3/2017
ON SALE AUGUST 29, 2017
- Space close: 6/26/2017
- Art due 7/3/2017
ON SALE NOVEMBER 28, 2017
- Space close: 9/25/2017
- Art: 10/2/2017